Cell C and MTV announced as official sponsors of Justin Bieber ‘Justice’ World Tour

Aug 10, 2022

Cell C and MTV announced as official sponsors of Justin Bieber ‘Justice’ World Tour

28 September, DHL Stadium, Cape Town, South Africa

1 October, FNB Stadium, Johannesburg, South Africa


Big Concerts and AEG Presents are pleased to announce that Cell C and MTV are official sponsors of the upcoming Justin Bieber “Justice” World Tour in South Africa. This landmark partnership is a natural synergetic blend between  Cell C, one of South Africa’s premier cellular networks, and MTV, the iconic entertainment platform, to bring South African fans the best in live entertainment.

“We are pleased to be partnering with Big Concerts in what is an industry first, and look forward to engaging our customers at all upcoming live events in this post-lockdown period,” says Simo Mkhize, Chief Commercial Officer at Cell C. He adds,  “This partnership offers us the opportunity to engage and emotionally connect with our customers through their passion – music. The Justin Bieber Justice Tour is a key highlight on the calendar of our South African youth and a great way to kick off spring. We are excited to be the first to bring international entertainment events back to our shore”.

Monde Twala, SVP, and GM for Paramount Africa said: “We are proud to be associated with Justin Bieber’s Justice World Tour and the opportunity it creates for South African youth to enjoy the best of this electrifying pop culture performance live. We remain committed to enabling more opportunities in the future.”

Big Concerts CEO, Justin Van Wyk, said: “We are pleased to be working with two giants of the telecommunication and entertainment industries whose offerings dovetail comfortably with our own, and together this partnership will further enhance the live experience for fans attending the much-awaited Justin Bieber shows in South Africa later this year.”

Tickets are available exclusively from www.ticketmaster.co.za

Fans are reminded not to purchase tickets from secondary sites such as Viagogo as these tickets are not valid for entry into the venues.

A limited number of exclusive VIP Packages are also available. These exceptional offers can include an amazing selection of reserved seated tickets, custom merchandise and much more.

As part of the Justin Bieber World Tour, fans can enter for a chance to win an instant upgrade to VIP seating or a trip to meet Justin by taking action on Propeller to transform the criminal justice system with REFORM Alliance, fight climate change with NRDC, and support other important causes. The more actions a fan completes, the more they increase their chances of winning. Together, we can create tangible change.

For more information, please visit www.justinbiebermusic.com and bigconcerts.co.za.

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Follow Justin Bieber on:






Justin Bieber: Gabe Tesoriero  G.T@umusic.com

South Africa PR Contact: Dionne Domyan-Mudie (National publicity)

+27 (0) 833261776: Dionne@tpwagency.co.za

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About AEG Presents 

Combining the power of the live event with a focus on true artist development, AEG Presents is a world leader in the music and entertainment industries. Operating across four continents, the company has an unparalleled commitment to artistry, creativity, and community. Its tentpole festivals and multi-day music events — which include the iconic Coachella Valley Music & Arts Festival and the legendary New Orleans Jazz & Heritage Festival alongside British Summer Time at Hyde Park, Stagecoach, Hangout Festival, Electric Forest, and Firefly — continue to set the bar for the live music experience. AEG Presents promotes global tours for artists such as The Rolling Stones, Elton John, Taylor Swift, Celine Dion, Justin Bieber, Kenny Chesney, Paul McCartney, and Katy Perry, in addition to — through its network of clubs, theatres, arenas, stadiums and renowned partner brands such as Goldenvoice, Messina Touring Group, Concerts West, The Bowery Presents, PromoWest Productions, Marshall Arts, Madison House Presents, and Zero Mile Presents — creating and developing an unmatched infrastructure for artist development and audience reach. More information can be found at www.aegpresents.com.