Johannesburg – Adcock Ingram OTC, Sponsors of Brave has partnered with Hot 91.9FM’s Mansfield in the Morning show to bring South Africa hope during these immensely stressful times.
South Africa is currently overwhelmed and facing immense stress and trauma due to the continued spread of the Covid-19, and the Mansfield in the Morning show will be playing South African songs with a message of hope every weekday at 09:20 commencing on Monday, 20 April 2020.
To kick off this campaign, Jeremy Mansfield, interviewed David Scott, the founder of the Kiffness, a well-known South African band, to play and discuss the song he has released in association with Adcock Ingram OTC’s Sponsors of Brave campaign, dedicated to supporting doctors, pharmacists, nurses and other healthcare professionals fighting Covid-19. ’May the Road Rise Up to Meet You,’ is an old Irish blessing often used as a prayer that has travelled throughout the centuries to protect people on their challenging journeys.
The song, originally in English, now includes isiZulu and Afrikaans verses. David says; ’I wanted to add isiZulu and Afrikaans to the song to bring it home for our healthcare workers. David wanted to create something that was completely heartfelt and sincerely hopes that any healthcare professional who listens to the song or sees the video will feel encouraged.
The Sponsors of Brave campaign celebrates and shares the stories of pharmacists, doctors, nurses, and other healthcare professionals who have gone above and beyond their day-to-day call of duty. These incredible people have never been more important. The time is opportune to acknowledge these heroes, and this song is a wonderful and melodious way to do so. Adcock Ingram OTC is creating a platform for all South Africans to express their admiration for our beloved Country by recognising and celebrating fellow BRAVE SOUTH AFRICANS in the healthcare profession.
Notes to the editor
Who is Adcock Ingram:
Adcock Ingram is a leading South African pharmaceutical manufacturer, listed on the Johannesburg Stock Exchange. Our mission is to provide quality products that improve the health and lives of people in the markets that we serve. The Company manufactures, markets and distributes a wide range of healthcare products, and is a leading supplier to both the private and public sectors of the market.
Adcock Ingram Over the Counter (OTC) is ranked as South Africa’s number one OTC company (IQVIA December 2019) and is a market leader across many therapeutic categories. In addition to its brands, the Company also markets well-known international brands on behalf of its strategic partners. Adcock Ingram (OTC) promotes its brands responsibly to health care practitioners including retail pharmacists and doctors and directly to Consumers where applicable. Adcock Ingram OTC’s portfolio of pharmaceutical brands contributes by adding value to the lives of many South Africans. For more information about Adcock Ingram OTC please visit: www.adcock.co.za
Why Sponsors of Brave?
Adcock Ingram OTC’s ambition is to encourage all South Africans to identify other citizens in our country who are doing the right thing. It is everyone’s responsibility to uphold the values within our Constitution, in order to contribute and improve the landscape of our country. Adcock Ingram OTC is creating a platform for all South Africans to express their admiration for our beloved Country by recognising and celebrating fellow BRAVE SOUTH AFRICANS in the healthcare professions.
About The Kiffness:
The Kiffness makes jazzy, groovy and uplifting house music and is fast becoming one of South Africa’s favourite live electronic acts. From the beginning of 2013, founder David Scott has had great success in the South African music industry, racking up a total of three SAMA nominations and ten singles playlisted across national radio stations, all of which have reached top ten status in the top 40 charts.
About Hot 91.9FM
Hot 91.9FM is a community radio station based in Northriding and broadcasting to Johannesburg North and surrounding areas. Since its launch on 17 November 2014, Hot 91.9FM has managed to propel itself into a radio gap that existed in Gauteng. Playing the best ‘Old School’ and R&B music, with popular radio personalities as well as spectacular on-air promotions and off-air presence, it’s been a thrilling journey of change for radio and the station, which is driving innovation and leading change in the industry. ’Hot 91.9 FM is about fun radio with the purpose of making a meaningful difference in the lives of those around us,’ says founder and station Managing Director, Lloyd Madurai.
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