Cape Town, 30 May 2022 – FAME Week Africa, headlined by MIP Africa and Muziki Africa, is set to welcome the United States of America as its first Guest Country at the 2022 event, taking place from 24 to 26 August in the Host City of Cape Town.
The United States of America is at the epi-centre of the music, film, television, animation and media industries with some of the largest publishing houses, biggest music companies, most prolific television and film studios and globally influential media houses in the world.
This important partnership is two-fold: firstly, to provide marketing support to USA film, television, animation media, entertainment, music, and tech companies with an eye on Africa and to seek measurable results in the form of high-level connections with key players driving the Continent’s fast-developing digital ecosphere.
Secondly, FAME Week Africa aims to promote new and significant steps in driving investment in Africa, strengthening the region’s dynamic economies and creating lucrative opportunities between U.S. and African businesses.
Africa is fast becoming a top global location for U.S. companies, with the continent viewed as a go-to location with a robust and talented industry. US Broadcasters Netflix, Amazon and Disney Plus have already invested over USD 65million into the African content industry. A developing platform for film and TV creatives, U.S. talent who are lending support to African FILM creators and promoting FILM in Africa include Tyler Perry, Viola Davis, Oprah Winfrey, Tom Cruise and Denzel Washington.
FAME Week Africa Event Director, Judy Goddard says, “We are delighted to collaborate with the United States of America. This will bring together film mastery, business acumen and academic leadership to FAME Week Africa, the location to ruminate, discuss and explore new opportunities between the continents”.
Plans are underway to invite key USA talent, influential streamers and independent music producers to the opening conference tentatively titled “Hollywood is ready for Africa”. Moderated by a leading media mover and shaker, this segment will feature a spotlight on U.S. Films produced in Africa. This will be supported by private tours for major USA production and studio heads who will be invited to view Cape Town`s cutting-edge film, music, and television studio facilities as well as the city`s diverse landscapes and world-class infrastructure.
The Consul General for the U.S. Consulate in Cape Town, Todd P. Haskell notes, “The ties between the United States and the African continent are strong especially within the creative industries—such as arts, music, animation, film, and entertainment. From the African rhythms and beats that helped develop jazz to the African sculptures and weavers who influenced American artists in the 19th and 20th centuries and the current collaborations we see in film and music, the United States recognizes and celebrates the African continent for the creative energy it has bestowed on the world. I am excited that the United States will be the Guest Country at the inaugural FAME Week Africa. I look forward to attending the events in August and more importantly, to all the fruitful creative connections that will arise from the event.”
Kicking off this exciting Guest Country experience, will be a cocktail party to celebrate the many cultural partnerships that exist between the USA and Africa. There will also be a dedicated American Village catering for USA companies on the show floor where all one-to-one business meetings will take place.
One such company will be the International Academy of Television Arts & Sciences which will also be hosting a workshop on applying for the International Emmy Award as a part of the FAME Week Africa Content programme. Winners of the FAME Week Africa Pitch Platform (details to follow) will be attending the 50th International Emmy Awards Ceremony in November 2022 as invited guests.
Judy adds, “This is an exciting time for the Film Industry in Africa, and having the USA as our Guest Country is further confirmation of how rich and exciting this industry is and how they will further enrich and develop the network internationally.”
The Cape Town International Convention Centre will come alive from the 24 to 26 August 2022 as the doors to FAME Week Africa opens. This event promises to become not only Africa`s premier music, film, television and entertainment event but also take its place on the global creative and cultural events calendar.
Ends.
Note to Editor: For any additional information or a request for an interview, please contact Dionne@tpwagency.co.za
FAME WEEK AFRICA
A safari of events for the creative industries
A nexus for creative professionals across South Africa, the continent and the globe, FAME Week Africa plays hosts to various shows, conferences and award ceremonies focusing film and television, arts, animation, music, media and entertainment sectors.
The next event takes place from 24 to 26 August 2022 at Cape Town International Convention Centre.
MIP AFRICA
Where Global and African Content Meet
Following the successful addition of MIP China and MIP Cancun to the MIP Markets portfolio in recent years, RX Africa brings you MIP AFRICA – the B2B market for film, television, digital content distribution and co-production business in Sub-Saharan Africa.
The next event takes place from 24 to 26 August 2022 at Cape Town International Convention Centre.
THE CAPE TOWN INTERNATIONAL ANIMATION FESTIVAL(CTIAF) BUSINESS
Mastering the Craft of Animation
CTIAF Business is the largest dedicated African Animation B2B event on the continent, with a programme that has something for everyone. Attendees can enjoy, workshops, dedicated networking sessions and a content programme.
The next event takes place from 24 to 26 August 2022 at Cape Town International Convention Centre.
THE MEDIA & ENTERTAINMENT SOLUTIONS AFRICA (MESA)
Where content creation comes to life
At Media & Entertainment Solutions Africa (MESA), content and technology come together for informative, innovative and immersive experiences. MESA is Africa’s leading platform to engage with industry leaders and peers, unlock business opportunities and discover the latest innovations. From presentations, panel discussions, masterclasses, and showcases, to unparalleled networking opportunities with top decision-makers, MESA is the place to build powerful connections and reconnect with your networks.
The next event takes place from 24 to 26 August 2022 at Cape Town International Convention Centre.
MUZIKI AFRICA
Connecting Africa to the World Through Music
B2B marketplace focuses on the core music business (labels, publishers, rights societies and more), the technology sector (start-up’s, developers, and big tech companies), and brands and the agencies that represent them (for music and brand campaigns). It also is a platform for showcasing new African artists, musical trends and music-related products and services.
The next event takes place from 24 to 16 August 2022 at Cape Town International Convention Centre.
FWA CONNECT
Connect. Innovate. Inspire.
FAME Week Africa’s digital arm is a virtual hub packed to the seams with interesting content, industry news and insights, and the opportunity to hear from experts on a variety of topics. All with the aim to keep all of us in the creative industries. FWA Connect focuses on film and television, arts, animation, music, media and entertainment sectors.
About RX (Reed Exhibitions)
RX is in the business of building businesses for individuals, communities and organisations. We elevate the power of face to face events by combining data and digital products to help customers learn about markets, source products and complete transactions at over 400 events in 22 countries across 43 industry sectors. RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.
About RELX
RELX is a global provider of information-based analytics and decision tools for professional and business customers. The Group serves customers in more than 180 countries and has offices in about 40 countries. It employs over 33,000 people, of whom almost half are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. The market capitalisation is approximately £33bn, €39bn, $47bn.*
*Note: Current market capitalisation can be found at http://www.relx.com/investors
